A clear, removable protective film we fit in-store to whatever you walk in wearing: your Rolex, your AP, your Patek, or the piece you just bought here.
Desk diving, door frames, car keys. Most of the marks on a five-figure watch come from ordinary days, and polishing them out removes metal you never get back. WatchShell Pro sits over the case and bracelet so the knocks land on something replaceable.
Bring the watch in. It is done on the spot, properly, by someone who does it every week.